How to improve listing rank on Walmart Marketplace?

Last updated 4 months ago

Here's a helpful article from Walmart: Using SEO Best Practices In Your Item Descriptions

The important takeaways are to include key search terms in your Title, Description, Short Description, and Bullet Points. There is balance between being too vague and too granular.

Title

You can take advantage of our Walmart Title Override to optimize your listing specifically for Walmart. Here are their suggested guidelines:
  • Make it 50-75 characters in length for best readability and SEO results.
  • Create a unique, specific product name that isn't used word-for-word on other websites.
  • Follow the guideline: Brand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count
  • If the color of your item is something that customers are likely to search for, include color in the product name as well.
  • If your items are in a variant group, do not include the color in the Product Name. Instead, include the available colors in the Key Features or Description next to the Item's name.

Long Description

This is the regular description, or the description override you've set for Walmart. To improve your search engine optimization on Walmart, your description should be: 
  • ​At least 1000 characters in length with a maximum of 4000 characters or a list of between 10 and 30 features and benefits.
  • Include the Product Name, Brand, keywords describing the item's features and benefits and related words that customers are likely to search for. For example, if you're selling a cardigan, use synonyms like "sweater" in the description. Avoid repeating these words in an overly obvious way.
  • Ensure your Description is unique (i.e., not copied from other sites) and is truly useful for customers. Avoid too much repetition.
  • Show expertise, knowledge and authority with facts and tips.
  • Be clear and conversational when writing. You’re helping customers make an informed decision; you’re not trying to sell them on anything. Some slang is acceptable - as long as it doesn't break an authentic, straightforward tone - since it captures more key terms.

Short Description

We have a section in your SKU where you can enter your short description. It is in the SKU, directly beneath your regular description field. Walmart recommends:
  • Write a paragraph that is 5 to 10 sentences long. This paragraph should be at least 500 characters in length, with a maximum of 1000 characters. The longer, the better!
  • ​Write copy that is specific and informative, not just fluffy or generic.
  • Include the Product Name, Brand, keywords describing the item's features and benefits and related words that customers are likely to search for. For example, if you're selling a cardigan, use synonyms like "sweater" in the description. Avoid repeating these words in an overly obvious way.

Shelf Description

Your first three bullet points in Zentail will be used for the shelf description. Please make sure that these:
  • Include the 3 most important benefits or features of your item.
  • Include keywords.
  • Call out specific details about the item and provide complete information. Do not repeat what the item is or include generic, meaningless information.

Promotional Pricing

We allow you to list your products with the Reduced Price tag on Walmart.com. This helps drive more sales and improve your product's ranking on Walmart Marketplace. For more information, please reference the following article: Walmart Promotional Pricing.


Related reading:How to get to the top of Walmart Marketplace search rankings?